It was a perfect crisp autumn morning as we prepared ourselves to walk one of the trails earmarked to be included in the top walks of the Clare Valley. The project involved appraising nearly 40 local walks to identify 12 for enhancement to create new experiences for visitors, that link in with local businesses and attractions so they stay longer in the region.
In 2019, the “Clare Valley New Tourism Experiences Roadmap” was prepared and the key objective of the Roadmap was to identify activities and experiences that would draw tourists and lengthen stay in the Clare Valley Tourism Region. A key recommendation of the Roadmap was improving the activation of existing trails within the region.
In summary the Key Objectives for the project included activating the existing trails; creating a variety of new, “must-do” experiences for tourists that potentially lengthens stay or brings people to the region; identifying walking trails that have unique selling points and regional stories attached to them; creating the platform for businesses to engage with and enable them to commercialise in the future; providing clear guidance to Local and State Government on where to invest trail development funding going forward; and building the region’s brand as a location with interesting trails and enjoyable experiences whilst providing a variety of experiences for people with various fitness levels.
The next steps for the project are to undertake the identified works (which have been staged), including the signage design and content development (which Tredwell are doing through our trail signage design team), procurement and installation of the identified facilities and enhancement of the trail alignments where identified.
The new walking experiences will help the local community bounce back from the recent drought and COVID-19 impacts on the local tourism industry.
If your community is looking to plan for, design or develop trails then please contact us to discuss your project requirements and we will provide you with no obligation advice to move your project forward.